We Measure What Really Matters In Digital Experience.
Our mission is to help businesses understand, compare, and improve their digital experience performance with accuracy, integrity, and actionable insights.
DigiCCXI
DigiCCXI (Digital Customer Experience Index) is Indonesia’s first comprehensive benchmarking platform that measures how brands perform across digital touchpoints — mobile apps and websites — using real user data verified by telco signals.
What We Do
DigiCCXI combines data science, research methodology, and telco analytics to create a unified view of digital experience quality across industries.
Benchmarking reports that position your brand within the industry landscape.
Actionable insights for product, marketing, and customer experience teams.
Interactive dashboards for monthly CX monitoring.
With DigiCCXI, you don’t just see scores — you discover what drives them.
Why DigiCCXI is the Most Reliable CX Benchmark
DigiCCXI is built on verified data, a robust CX framework, and cross-industry insights—giving brands a dependable foundation to measure performance and make confident decisions.
Telco-verified Respondents
Telco-verified respondents: Every survey participant is a verified app or website user, ensuring real behavioral relevance.
Comprehensive CX Framework
Comprehensive CX framework: Built upon 5 key dimensions — Ease of Use, Functionality, Content, Support, and Trust.
Cross-Industry Perspective
Cross-Industry perspective: Benchmarking data covers multiple sectors from banking, fintech, e-commerce, to telco and travel.
Actionable Analytics
Actionable analytics: We turn research findings into clear, practical steps that help your brand drive growth, improve retention, and elevate the overall experience.
Real Users, Real Data, Real Impact.
How DigiCCXI
Started
DigiCCXI was developed by Frontier Group, one of Indonesia’s leading research and analytics companies, in collaboration with tSurvey by Telkomsel. We saw a growing need among digital-first brands to measure customer experience with real behavioral data, not just generic survey panels.
That’s where DigiCCXI was born — as a bridge between market research, analytics, and digital product intelligence.
The Core Dimensions Behind DigiCCXI Benchmarking
Our benchmark is built on weighted dimensions across Mobile Apps and Websites, giving brands a clear view of usability, functionality, content quality, reliability, and overall customer trust.
DigiCCXI Key Dimensions
Accessibility
Performance & Reliability
Features & Functionality
Customer Support & Help
Others/Unspecified
Ease of Use & Design
Functionally & Availability
Content Quality & Relevance
Customer Support & Feedback
Trust, Engagement & Conversion
Our Team
Backed by a multidisciplinary team of CX analysts, data scientists, UX researchers, and marketing strategists. Our collective experience spans customer experience management, market research, and digital analytics — ensuring every insight we deliver drives measurable improvement.
Clara McKinney
Build loyalty through consistent, transparent, and satisfying digital experiences.
Clara McKinney
Build loyalty through consistent, transparent, and satisfying digital experiences.
Clara McKinney
Build loyalty through consistent, transparent, and satisfying digital experiences.
Clara McKinney
Build loyalty through consistent, transparent, and satisfying digital experiences.
Partners Who Grow
With Us
